SOP software

Your team’s know-how.
Ready for everyone to use.

Capture processes with AI, train your team, and give people clear steps to follow.

No credit card required.

  • 4.8/5 on G2
  • SOC 2 certified

The problem

Your best people shouldn’t have to
explain everything twice

When processes live in people’s heads, every new hire and repeat question pulls experienced people away from their work.

  • In people’s heads: The same question, asked again

    In Whale: One current version of every SOP

  • In people’s heads: Whoever trained you, that’s the version

    In Whale: An owner and a review date

  • In people’s heads: Notes in a shared drive nobody opens

    In Whale: Training assigned by role

  • In people’s heads: New hires waiting for an expert

    In Whale: Answers straight from the SOP

Capture

Turn the way you work into a clear SOP

Record a process or upload an existing video. Whale turns it into steps your team can review, edit, and share.

  • Record your screen or upload a video of the job
  • Whale writes the steps for you to review
  • Bring in the documents you already have
  • Edit, assign and share every SOP
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Training

Give every new hire a clear place to start

Build training around the procedures people need for their role. Assign it, check understanding, and see where someone needs help.

  • Build a path once per role or team
  • Check understanding with quizzes
  • See who has finished and what is overdue
  • Reminders until training is done
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Alice AI

Meet Alice, the AI that knows
how your company works

Alice is the AI assistant inside Whale. It works from your own SOPs and org chart, and builds content as well as finding it.

  • Answers with sources

    Ask in plain language and follow up. Answers come from your workspace, with a link to the source.

  • Knows your org chart

    Ask who owns a process, who reports to whom or which team handles what.

  • Creates for you

    SOPs, checklists, step-by-step guides and quizzes, plus whole boards, libraries and playbooks when your permissions allow.

  • Brings in what you have

    Turns PDF and Word files into SOPs, and videos into step-by-step guides.

  • Remembers how you work

    Keeps your preferences and context, and you can see or delete every memory.

  • Whale MCP

    Connect Claude, OpenAI or Gemini to search and build your SOPs, within your Whale permissions. Alice also works with Microsoft Teams, Slack and Notion.

Everything else
your SOPs need

  • Search

    Find any procedure in seconds, even without knowing its name.

  • Checklists

    Standard checklists with photo proof and a timestamp on every run.

  • Quizzes

    Check what people learned, with questions AI drafts from your content.

  • Assignments

    Assign any SOP with a due date and see who has finished it.

  • Version history

    Every edit is saved. Compare versions and restore one in a click.

  • Review reminders

    Set a review date and Whale reminds the owner when it is due.

  • Links and QR codes

    Share a secure link or QR code, no Whale account needed.

  • Analytics

    See what gets read, what gets searched, and what people cannot find.

In their own words

What teams say
after the rollout

What changed once their procedures became training people finish and processes that stay current.

  • Before Whale

    No way to tell who read, finished or understood it

    With Whale

    Onboarding time cut in half

    Shawn Emery · Director of Retail Stores, Cash-Wa Direct
  • Before Whale

    Hard to tell if training landed

    With Whale

    Training goes out as people hit each milestone

    Sean Beck · Director of Professional Development, Wasatch I.T.
  • Before Whale

    Processes kept going out of date

    With Whale

    Processes no longer go out of date

    Nicole Hoverson · HR Director, Oxygen Service Company

Use cases

Clear processes for
every part of the business

  • Someone at a desk writing up a procedure on a laptop, a notebook beside itSOP and process documentationRecord a process or upload a video, and Whale writes the steps for you to review.
  • Someone at a desk reading carefully from a monitorTrain AI agentsConnect your own AI tools to the same approved procedures your team works from.
  • A colleague in a hi-vis vest guiding a new hire at a laptop in a warehouse officeEmployee training and onboardingGive new hires a clear path through their first weeks, assigned by role.
  • Someone at two monitors setting up a new toolRoll out new softwarePut step-by-step instructions alongside unfamiliar tools.
  • An operations manager at a laptop on a mezzanine overlooking the warehouse floorProcess compliance and operationsHelp teams follow the same procedure across shifts and locations.

Security

Security your IT team
can sign off on

What IT asks about before a rollout, answered.

  • SOC 2 certified

    How your procedures and records are stored and protected is independently audited.

  • Granular permissions and enforced SSO

    Available from the Advance plan, so access control matches how your organisation is already set up.

  • GDPR aligned

    EU and UK data rights documented in the Whale Trust Center.

  • Your data, your region

    Hosted in the US or the EU, whichever you choose.

  • Enterprise agreements

    A BAA is signed on request on the Enterprise plan.

Start free.
Scale when you’re ready.

Creators build workflows. Members use them.

  • Free

    For everyone looking to explore the Whale platform.

    $0Free forever

    Start for Free
  • Scale

    For smaller teams looking to document and share process documentation within minutes.

    $249per month, billed yearly

    Book a Demo
  • Enterprise

    For larger teams looking to operate with maximum scalability, security and control.

    CustomBilled yearly

    Book a Demo

Extra creators: $29/mo on Scale, $39/mo on Advance.

Questions teams ask
before they start

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01How do we bring existing procedures into Whale?

Upload the documents and videos you already have and Whale turns them into SOPs your team can edit and assign. Most teams start with the procedures new people ask about most.

02How does Whale turn a recording into an SOP?

Record your screen or upload a video of the job, and Whale writes the steps for you to review.

03Can we assign training by role or team?

Yes. Build a path once per role or team, assign it, and Whale tracks who has finished and what is overdue.

04How can employees access procedures on mobile?

On their own phone or a shared kiosk. A QR code at the machine opens the current version.

05How do permissions and process reviews work?

Each procedure has an owner, a review date and a version history. Granular permissions and enforced SSO are available from the Advance plan.

06Is there a free plan?

Yes. Free is free forever for 10 members and 1 creator, with no credit card needed.

Book a demo

See Whale in action. Leave your details and we'll be in touch to schedule it.

Number of employees at the company

Give your team
a clear way to work

See how Whale helps you capture processes, train people, and make answers easy to find.

  • SOC 2 certifiedSOC 2 certifiedCertified
  • GDPR compliantGDPR compliantCompliant