Whale vs Loom
Loom just records it.
Whale documents it.
Loom records videos. Whale gets your SOPs live and your team trained in minutes, so everyone follows the same process from day one.
No credit card required.
- 4.8/5 on G2
- SOC 2 certified
Side by side
Whale vs Loom,
feature by feature
| Feature |  |  Loom |
|---|---|---|
| Capture any workflow, from clicks or videoRecord your clicks or a screen recording, on every plan. | Included | Video only |
| Onboarding paths for new hiresGuides in the right order for each new hire, not a folder of links. | Included | Not listed |
| Assign it with a due date and remindersReminders go out until it is done. | Included | Not listed |
| Check they understood, with a quizAI writes the quiz from the guide. | Included | Not listed |
| Every workflow has an owner and a review dateThe review is assigned before a guide goes out of date. | Included | Not listed |
| Chat with your workflowsYour AI assistant answers from your own guides. | Included | Not listed |
| QR codes for the shop floor, the van or the front deskOffer access to company checklists and procedures with QR codes. | Included | Not listed |
| What you pay forPlans include your creators instead of charging per seat. | Per plan | Per user |
| Book a Demo |
Rated on G2
Whale rates higher than
Loom across the board
G2’s side-by-side comparison puts Whale ahead on every rating reviewers give both products, with the widest gaps on quality of support and product direction.
| Rating | Whale | Loom |
|---|---|---|
| Quality of Support | 9.7 | 8.9 |
| Product Direction | 9.6 | 8.8 |
| Good partner in doing business | 9.8 | 9.3 |
| Ease of Use | 9.6 | 9.3 |
| Ease of Admin | 9.5 | 9.2 |
| Meets Requirements | 9.4 | 9.2 |
| Ease of Setup | 9.6 | 9.4 |
WhaleScores out of 10 from G2’s Loom vs Whale comparison. Whale is rated 4.8 out of 5, Loom 4.7.
Alice AI
Meet Alice, the AI that knows
how your company works
Alice is the AI assistant inside Whale. It works from your own SOPs and org chart, and builds content as well as finding it.
Answers with sources
Ask in plain language and follow up. Answers come from your workspace, with a link to the source.
Knows your org chart
Ask who owns a process, who reports to whom or which team handles what.
Creates for you
SOPs, checklists, step-by-step guides and quizzes, plus whole boards, libraries and playbooks when your permissions allow.
Brings in what you have
Turns PDF and Word files into SOPs, and videos into step-by-step guides.
Remembers how you work
Keeps your preferences and context, and you can see or delete every memory.
Whale MCP
Connect Claude, OpenAI or Gemini to search and build your SOPs, within your Whale permissions. Alice also works with Microsoft Teams, Slack and Notion.
In their own words
Capturing the steps
was never the hard part
What changed for these teams once their procedures became training people finish and processes that stay current.
Before Whale
No way to tell who read, finished or understood it
With Whale
Onboarding time cut in half
Before Whale
Hard to tell if training landed
With Whale
Training goes out as people hit each milestone
Before Whale
Processes kept going out of date
With Whale
Processes no longer go out of date
Security
Security your IT team
can sign off on
What IT asks about before a rollout, answered.
SOC 2 certified
How your procedures and records are stored and protected is independently audited.
Granular permissions and enforced SSO
Available from the Advance plan, so access control matches how your organisation is already set up.
GDPR aligned
EU and UK data rights documented in the Whale Trust Center.
Your data, your region
Hosted in the US or the EU, whichever you choose.
Enterprise agreements
A BAA is signed on request on the Enterprise plan.
Start free.
Add training when you’re ready.
Creators build workflows. Members use them.
Scale
For a team putting every process in one place.
$249/mobilled yearly- 3 creators includedEach extra creator: $29/mo billed yearly, $39/mo billed monthly.
Advance
Most popularFor growing teams that onboard and train at scale.
$499/mobilled yearly- 5 creators includedEach extra creator: $39/mo billed yearly, $49/mo billed monthly.
Enterprise
For larger organizations that need security and control.
Custombilled yearly- Unlimited members
Whale vs Loom,
your questions answered
Switching, pricing and security. For anything else, our team will walk you through it.
Book a Demo01What’s the difference between Whale and Loom?
Whale is SOP software that trains people, with features for process documentation, training flows, AI-generated quizzes, and an AI knowledge assistant. Loom is an async video messaging tool built to replace meetings, with screen recording, shareable links, and AI transcription.
02How easy is it to switch from Loom to Whale?
With Whale, you can get started in seconds. We offer a full migration service to get all your documents uploaded in no time at all.
03How easy is it to onboard my team members onto Whale?
Whale has a dedicated customer success team that supports new customers all the way from migrating their old documentation to creating new ones and using them to train new and current team members.
04How does Whale’s pricing compare to Loom’s?
Whale prices by plan with creators included: Free $0, Scale $249/mo with 3 creators, Advance $499/mo with 5, billed yearly. Loom prices per user, from $18 a user a month on Business.
05Is Whale rated better than Loom on G2?
Yes. On G2’s side-by-side comparison, Whale scores higher than Loom on all seven ratings.
06Can we keep internal SOPs private and secure?
Yes. Whale is SOC 2 certified and GDPR compliant, and from Scale only signed-in staff can open your SOPs.
07How quickly can we get started?
The same day: sign up for Free and record your first SOP. Paid plans include onboarding support.
SOC 2 certifiedCertified
GDPR compliantCompliant